What to Look for in an Effective Internet Marketing Agency
Just like in any relationship, having to “break up” is difficult to do. Imagine the time wasted, money, and effort spent on something that turned out to be a disaster.
This can happen when we choose the wrong Internet Marketing Agency in Ogden, Utah, for our SEO needs. There are many horror SEO stories that businesses are still reeling from.
Some SEO companies won’t provide any historical data and can’t seem to give significant results with conversions. You may also encounter agencies who won’t transfer ownership of the Social media accounts and pages that they handle for you, they can even pull your website and say that you don’t technically own it.
These situations can be avoided if you chose a reliable, trustworthy, and effective Internet Marketing Agency from the start.
The problem starts when you don’t know what to look for in an internet marketing agency. You need a guide to help you find an effective internet marketing agency that you can work with long term.
It would be helpful to know what to look for in an internet marketing agency so that you won’t have to experience a painful breakup story in the end.
The benefits of hiring the best Internet Marketing Agency in Ogden, Utah, for your business far outweigh the negatives when you choose the wrong agency.
If you are still pondering on whether to hire an SEO agency for your business, then consider these benefits:
- You get more time to focus on running your business
- Your website will give users a better experience and may lead to an increase in traffic and conversions
- Search engine rankings will go up on Google, Bing, and Yahoo.
Take note that some companies can provide services more than SEO.
Look for a company that can also give services like pay per click ads, social media marketing, content marketing, email marketing, and video marketing, to name a few.
As your business grows, you may find the need for the services mentioned above, and getting them from one company would be very convenient.
SEO work can be complicated and would require a considerable amount of time to learn if you choose to do it yourself or go in-house.
The right internet marketing agency is an expert in this arena, which gives you more time to run your business and leave all the SEO algorithms and best practices to the masters.
To narrow your search for the right company, you can use these tips:
Set Your Goals
Come up with clear goals for your company when it comes to SEO. Be specific with what areas of your online presence that you want to improve.
You may need a new website or SEO on your current site. If you are not sure about what to improve on your SEO, then get a digital marketing analysis done. An effective internet marketing agency can provide you with data needed to show which areas you need to focus on in your online marketing campaign.
Look for an internet marketing agency that keeps a record of your data and tracks them. Data analysis and measurement can give you precise results and show if your SEO is working.
Read Reviews, Case Studies and Testimonials
Do your due diligence when choosing an internet marketing agency. There are reviews and client testimonials that you can read online.
They are either published on the company’s website or found in sites like Yelp or BBB.
You can dig deeper by asking for case studies from the agency. Make a call or fill up an online form for your request.
You can also ask for references so that you can make the proper background checks. It’s easy to post reviews and testimonials online, but verifying the information is another matter.
Set A Consultation
This meeting is essential so that you can learn more about the company, their team, and the people who will most likely work on your account.
Building a relationship with your agency is a must. Make sure that you are on the same page. Check on their work ethics, attitude, and passion regarding what they do. Can you quickly understand what they are explaining? Are they overselling their services? Ask questions, and take note of their answers.
Set a Budget
It would help if you were transparent when it comes to how much you can spend on your SEO campaign. Don’t invest in services that you can’t afford. Most SEO companies will offer packages that you can choose from. List down the goals that you made from the start and pick a package that will help meet your goals.
Choosing an Internet Marketing Agency in Ogden, Utah That Has Effective SEO Management
In selecting the best SEO agency for your business, it is sometimes easier to know what to avoid rather than what you should look for to find the right company.
Don’t choose a cheap SEO agency. It’s true that “You get what you pay for,” this applies to SEO services as well.
We live in an Internet-driven world, and you can avail of services from anyone wherever they are on the globe, all you need is an internet connection.
You are not limited to hiring a local internet marketing agency. If a great company is located halfway around the world, you can still get their services if you choose.
There are advantages and disadvantages of course if you choose to go this route. If ever you encounter problems with your SEO agency, you can’t just sue or confront a company that is thousands of miles away.
Failure to research your internet marketing agency can give you problems in the future. Ask for case studies from your prospective companies. Research your online reviews and client testimonials. Do you communicate well? Verify with current clients and check if testimonials are real. It’s easy to post good reviews and testimonials online, but these can be bogus posts.
An SEO partnership is a long-term proposition. You need to be sure with the agency that you choose, a company with effective SEO management is one trait that you should look out for.
If an internet marketing agency promises the following steer clear from them:
- Instant results
- Tripled traffic
- Overnight rankings
- Search engine submissions
- A massive amount of backlinks
- Any type of ROI projections
These are the different types of promises that are given by some SEO agencies, but their tactics are questionable.
Beware of Black Hat SEO
Companies who practice Black Hat SEO tactics are those who try to “hack” the system.
Google penalizes sites that practice black hat SEO, and the harm done to your site can take years to reverse.
You may get the results that they promise in the beginning, but in the long term, it’s not worth it.
Google will find out and will impose the corresponding punishments.
Don’t fall for agencies that promise the moon when it comes to SEO; avoid these telltale signs:
- Paying for links from random sites
- Using software to generate lots of pages that are trash
- Promoting duplicate content
- Uploading press releases to spam links
If you haven’t started using black hat SEO, don’t even think about starting.
If you already have, hire a company that can help you clean up the mess to avoid Google penalties.
Avoid companies that insist on keeping copyrights to any metadata that they create, edit, or analyze for you. If they acquire this right from you, they can ban you from your site or totally strip it once you decide to leave another company.
Once you have chosen an internet marketing agency, study the contract before signing anything. Look for cancellation fees that you need to pay if you terminate the contract before an agreed period.
Many SEO companies have ownership clauses inserted into their contracts. Your website is not your own once you sign on the dotted line, so be wary.
Professional Internet Marketing Agency in Ogden, Utah
Advanced Local is your best choice for an Internet Marketing Agency in Ogden, Utah. You can choose from our list of SEO services, which include local SEO, white label SEO, Search engine, PPC, and advertising.
Our online marketing services include web design, social media and reputation management, email and mobile ads, eCommerce ads, and digital marketing services.
So what are you waiting for? Visit our website now or call us, and get a free quote on any of our SEO and online marketing services.
The search for the best internet marketing agency in Utah is over, let’s start building your online presence together.