What is PPC?
Pay-per-click or simply known as PPC is one way of effective advertising strategies. It allows you to advertise your advertisements on result pages– but of course with pay. PPC works when someone clicks on your ads and that is the only time you need to pay. Organic click is different from PPC.
Typically, PPC advertisements can be seen after you have searched for a particular keyword. The appearance of your PPC advertisements will depend on the set of keywords you have chosen, by then, it will show your PPC ads– thus, the more keywords you have used in your search engine keyword setting, often it will be shown in the result pages.
Do we really need PPC or just organic clicks?
Advanced Local believes that Digital Marketing is kind of complex in nature. In today’s number of businesses online, the competition is tight. We at Advanced Local suggests that if you are running your ads for the very first time, you invest first on PPC otherwise, you will need lots of very intensive marketing activities so users would really look for your website.
Approximately, there are a million of advertisements online– both PPC ads and for organic click ads. These figures imply stiff competition online. Organic ads are really for those businesses that are already known global.
Is PPC really an advertisement or it’s like buying clicks?
PPC is an advertisement. That is for sure. Imagine this: you have a new product, the best way to advertise such is to let your customers know it, you can’t just leave your ads on your website alone and let your customer searched for it themselves. What you need to do (even when your company is a well-known one) is to advertise them it a way that it will always be seen by anyone even the topics (that a user being searched) is different. Just like Nike, Coca-Cola, IBM, and many other well-known companies, they also do PPC every now and then.
Up to what extent can Advanced Local do to my PPC ads?
Pay-per-click advertisements work differently, the higher we set the budget of your PPC ads, the more chances it will be shown on top/first of the result page. Meanwhile, the lower we set your budget, definitely, the lower chances it will be shown on the first page of the search results.
On the other hand, if your product is unique and rare in a particular location, it might have a big chance of getting into the first-page result after a user searched for such keywords you have set.
Overall, PPC is a complex task, it requires an experts of different fields in Digital Marketing.
What can Advanced Local do?
We are advancing business, we optimize your marketing ideas by doing PPC ads coupled with lots of web design, SEO, and promotion. We take your business to the next level where your target market will not just notice you but will definitely “take action” That’s what we are all after, aren’t we?
Should you have any queries about Pay-per-click ads, feel free to contact us