How does your website stand up to the competition?
You have been wracking your head about ideas on how to get ahead in your niche and you would love to dominate the competition
The business has been going well but the competition is tough.
Have you ever considered Local SEO?
Local SEO is a powerful strategy that can push your business in front of people who are looking for the kind of services you provide.
It’s the modern day equivalent of having qualified prospects lining up outside your shop wanting to know more about your business.
The great thing about this is they are ready to buy!
Owners of small businesses with physical stores will greatly benefit from local SEO.
Because, odds of closing a sale is higher as prospects are led to your store just when they are ready to make a purchase.
Local SEO Strategies to Help You Beat the Competition
Digital marketers know that SEO is King when it comes to dominating the market and converting leads.
The problem is, SEO alone just won’t cut it for local stores. What you want is to drive targetted traffic by attracting prospects from your local demographics.
Here are some tips on how you can achieve local SEO success.
Optimize Google My Business
Google My Business is free. You should claim your listing by providing your name, address, phone number and business hours.
Next step is to list down as many categories as you want. Focus on targetting your niche and the demographics of potential clients.
Don’t forget to add your website URL. This way, you can track your traffic and give you the ability to link a CTA for making appointments or contacting you.
Come up with an attractive business description that would entice prospects to click on that CTA link.
Show people how your business can solve their problems.
Add recent photos and videos to show off your products and services. People love looking at photos and watching videos and they are a better way of presenting your business than just having plain text.
Use Titles and Meta Tags
You need to have an amazing title because this is the first thing that prospects see. Every word counts so you need to put in something that can draw people to your business.
Back up your title with more information using the description meta tag. Using unique title and description tags can boost your local SEO and attract more ready buyers to your site.
Get Customer Reviews
Did you know that 91% of prospects read online reviews? 70% of prospects have already formulated their opinion about a product or service after reading 1 to 6 online reviews.
If you want to build your trust and reputation, asking for reviews is the way to go.
Research has shown that people will leave reviews when they are asked to. You just need to come up with ways on how to make it attractive and seamless for your customer.
A simple email request after a product purchase can do the trick, just don’t forget to thank them afterwards.
You can offer freebies and discounts in exchange for a review especially if the reviewer is an “influencer” that can help boost your sales.
If you get a negative review, you need to remedy the situation quickly. Reach out and offer solutions to resolve the issue. Online reputation management is important because one negative review can affect all the good reviews you have received in the past.
People check on how companies deal with negative reviews and if they find the issues are resolved in a good manner company trust is built even further.
Be Active on Social Media
Social media is still one of the most effective and cheapest ways to boost local SEO.
You can also build reputation and trust by engaging with your customers and prospects on your social media platforms.
Google takes note of social media behaviour as it crawls Facebook, Twitter and Instagram to check on search results.
SEO trends and strategies may change through time but social media seems to be an immovable object in the game.
Now is the time to take advantage of these platforms and maximize your presence online.
You might be one viral post or video away from dominating the competition.
Study the Competition
It’s the oldest trick in the book but it gets the job done.
Studying what your competitors are doing and doing it better always gives you an advantage.
Find a weak spot and pounce on it. They may have a great website but don’t have reviews. You should start getting reviews on your site ASAP!
Professional Local SEO Services in Ogden, Utah by Advanced Local
If you have a brick and mortar location or you target prospects on a local or regional level, local SEO is one of the best digital marketing strategies for you.
Get a leg up on the competition by using this internet marketing platform. Take advantage of the many potential options currently being offered for free by Google, Bing, and Yahoo.
We understand that the local SEO platforms may be used free of charge but the strategies required to make them work for your business can be daunting especially for the newbie in SEO marketing.
You might not have the time nor the expertise to implement these strategies the right way.
No need to worry, Advanced Local knows exactly how to put all these local SEO strategies to work for your business.
Ready to Grow? Get your Free Local SEO Quote from Advanced Local Today!
Partner with us so we can help you beat the competition. Give us a call or send us a message on our website.