What Does An SEO Campaign Do For Your Business?
Many online brands and businesses know that they need an SEO campaign for their websites.
The question is, what does an SEO services agency in Ogden Utah, do for your business? Why is it so vital for your brand?
Organic search plays a large part in your website’s performance. It is also an essential part of the buyer funnel, which gets users to engage or convert.
Online marketers know that Google dominates the search engine industry versus competitors like Bing, Yahoo, Baidu, Yandex, and many more.
The smaller search engines may contribute to your brand’s exposure, but you just can’t ignore Google 75% dominance of the overall search market. This is why online experts follow Google’s guidelines.
Don’t overlook the remaining 25% of the market that is shared by the other search engines. They can still give value to your brand.
Google is not only the top search engine but is also the most visited website in the world. It is also the most popular email provider with more than a billion users. Youtube is also the second largest search engine today.
The majority of the world that has internet access visits Google at least once a day to search for information.
One of the goals of your SEO campaign is to make you a highly visible and trusted resource in Google and other search engines.
Quality SEO by a trusted and reliable SEO Services Agency in Ogden, Utah, coupled with a great website, can take your brand to the next level.
Another goal for an SEO campaign is to build a strong foundation for your website when it comes to user experience, trust, credibility, and authority.
Many elements help you achieve this goal of establishing authority with search engines.
You can also build this with elements like:
- Positive user experience
- Backlink profiles
- On-page optimization and content
- Hardware learning signals
Authority is built over time; you can’t expect this process to happen overnight. You have to be patient, give your best effort and commitment.
It would help if you also had a quality product or service that gives consumers a reason to trust your brand.
Everyone wants to have higher rankings and greater visibility. This can be achieved by giving visitors optimal user experience.
Google has become so smart that they can learn how to interpret favorable or unfavorable user experience.
Customers expect something, and they know what they want. If they can’t find what they are looking for on your site, your performance will suffer.
Google has become the top search engine by transforming into an answer engine, offering the most sought-after data directly on their search engine results pages.
Google makes sure that searchers get their information quickly and easily. It takes less than a second to get search results on Google.
SEO can give your website visitors a positive user experience that can be leveraged in your brand’s favor.
Mobile traffic has been on the rise, and it looks like it will continue to rise further in years to come.
In light of this trend, a local business search has become a vital part of small and medium business success.
Local SEO targets your marketing efforts towards a specific location so that people can find you faster and easier, placing them one step closer to a purchase or transaction.
With local SEO, the focus is on towns, cities, regions, and states to establish a medium for your brand on a local level.
A professional SEO Services Agency in Ogden, Utah, can help you achieve this by optimizing your site and content while including local citations and backlinks.
Inclusion in local listings that are relevant to your brand and industry sector can help local SEO.
It would be better if you also worked on your brand’s Knowledge Graph panel, Google My Business listing, and Social Media profile.
Focus on user reviews on Google and other review sites like Home Advisor, Yelp, and Angie’s List as examples.
Consumers are wiser now more than ever. They do their research on Google before making a purchase. Google and the internet have made it easier to this, and it’s an advantage from a buyer’s point of view.
SEO tactics can be used to relay promos, new product launches, and the importance of what you offer your consumers.
You may have the best product or service available, but if people can’t see you on the internet, then no one will buy from you.
SEO enhances your visibility and helps potential buyers find answers and the businesses that provide those answers.
SEO Strategy and Guide for Business
What Is RankBrain?
In 2017, Google announced that RankBrain was their third most important ranking signal.
We can expect RankBrain to become even more significant in the years to come.
We share an SEO strategy and guide that will show how you can optimize for RankBrain and other ranking factors that Google gives priority to like content and using LSI keywords.
RankBrain is a system that Google uses that helps them sort out search results. It measures how users engage with search results and rank them based on these interactions.
This is how it works, for example, you type in “best new SUV” on the search box.
You click on the number 3 result, and its the best article you have ever read on the subject, so you read the whole thing.
RankBrain will take note and will give that number 3 article a boost in rankings.
You go on to make a new search and type in “best car loan provider” and click on the number 1 article.
You find that the content is terrible, so you bounce from the page in a few seconds. You click on the number 2 result and read the whole article.
RankBrain will also take note, and if people are constantly bouncing from the number 1 article in this search result, Google may pull down the material from the number 1 spot.
RankBrain focuses on two things:
- The amount of time a person spends on your page(Dwell Time)
- The number of people that click on your result(Click Through Rate)
Dwell time is how long a Google searcher spends on your page.
RankBrain gives much attention to Dwell Time.
The head of Google Brain in Canada confirmed that Google uses Dwell Time as a ranking factor.
A study by Search Metrics shows that the average Dwell Time for a top 10 Google result is 3 minutes and 10 seconds.
Google Analytics will back up this information and prove that the study is legit.
It’s no surprise that pages with a high Dwell Time likely rank best.
This makes sense because if you spend much time on a page, it means that you probably like the content of the page.
If more people feel the same way that you do for that page, then Google will uprank that page to make it easier to find.
There are times when RankBrain ranks pages higher up than they “should” rank.
If that page receives an above-average CTR, RankBrain uses it as a sign that the page should get a permanent rankings boost.
This makes sense because your page should not be on the top results if no one clicks on it.
On the other hand, why would Google keep your page on the lower ranks if people are clicking on it like crazy?
Context and Google Spiders
In the past, Google will analyze your page’s HTML to know how many times you used a specific keyword.
The focus before was on the content of your page. A spider will visit your page to check if your keyword appeared in your:
- Title tag
- URL
- Image ALT text
- Description tag
- H1 tag
Google spiders still check on this stuff today, but they have gotten a lot smarter.
They not only measure content, but they now focus on context.
Those who write in-depth content rank best in Google.
To come up with the type of in-depth content that Google is looking for, you must write articles that are at least 2,000 words in length. This means that you can cover everything that a Google searcher needs to know about a topic.
A study shows that longer content outranked shorter articles on Google.
LSI and How I Can Help You
Once you are done with your 2,000-word article, you can now add LSI keywords to it.
These keywords are words and phrases that are strongly related to your page’s topic.
Let’s say your article is about The Paleo Diet, LSI keywords would be terms like:
- Caveman
- Weight loss
- Nutrition
- Grains
- Recipes
When Google notices these LSI keywords on your page, they conclude that your page covers the topic really well.
You can use a tool like LSI Graph for an LSI keyword research. Just enter your target keyword into the tool search box, and it will generate some LSI keywords for you.
You can also check out the “Searches related to…” section on the bottom of Google search after you type in your target keyword. The words in bold are the LSI keywords.
You can also use the Google Keyword Planner by typing in your target keyword and click on “Get Ideas.”
Many words and phrases in the results are LSI keywords that you can use in your content.
Advanced Local is One of the Best SEO Services Agency in Ogden Utah
Interested in applying what we shared above for your business, but you don’t have the time?
Advanced Local can apply all the strategies for your business and help you achieve your SEO marketing goals.
We are a top SEO Services Agency in Ogden, Utah, and we are ready to grow your business.
Give us a call or send us a message on our website to know more about our SEO services.
