The new year is upon us, and we take a look at what to expect from Local SEO Experts in Ogden UT this 2020.
If you own a business with a physical location, local SEO is an essential factor for reaching your targets.
Imagine having potential customers on their smartphones, walking, and driving around looking for products that you provide.
The big question is, will they choose you over the competition?
Here are some major local SEO trends that will work and help you get ahead of the competition in 2020.
Provide High-Quality Optimized Content
This strategy has always been the lifeblood of SEO because it affects everything in SEO.
People are looking for content that is relevant and valuable, so the first step to growing your local SEO reach is to write so you can post high-quality and optimized content for your website.
If writing is not your thing, you can always hire local SEO experts in Ogden UT to help you out with content. These companies have a pool of writers that are experts in SEO content writing.
Google My Business Optimization
Google is still the most essential factor for local search engine optimization. Google Maps and Google My Business provide local clients with information and directions when they are looking for a specific business.
Make sure that all your information is accurate and updated in GMB. Upload your best and latest photos, location, phone numbers, business hours, and description.
Knowledge panels are highly visible boxes that Google creates, which contains a summary of people, businesses, and organizations.
Google chooses which businesses to feature with knowledge panels, and to get a better chance at being favored; you need to provide complete information about your business.
Voice Search Is On The Rise
Instead of typing, more and more people are using voice assistants like Alexa and Siri when they do searches on their mobile devices.
It’s just a matter of time when voice search will be the most common type used by mobile phone owners.
It’s easier and faster to speak a command than using a keyboard. You can do voice searches while cooking, driving, exercising, or doing almost anything.
As a local business, you need to learn how voice search affects SEO.
The dynamics are different when people use voice for searches. Keywords should be written naturally, like when people are talking instead of using traditional keywords when typing.
One more trick you can apply is optimizing your content for featured snippets, which Google uses in voice searches.
Use Local Keywords
If you want to appear at the top of local searches, you need to optimize content using local keywords.
Think about the most common keywords local customers would use when searching for your type of business.
Use keywords related to your city, town, state, and surrounding areas.
Why not add local landmarks and neighborhoods on top of your city to meet the needs of voice searchers.
Local Search Ads are Increasing
There are more google ads used to promote local businesses than before. Advertisements that appear under local searches that don’t use paid ads are at a disadvantage.
Relying on organic SEO may not be that effective anymore.
If you want to beat the competition, you should start thinking about investing in your local paid ads.
Reviews Make an Impact
In the past few years, online reviews have been making an impact on sales and conversions.
Popular review sites like Yelp and Angie’s List had customer’s checking on business reviews before they signed on the dotted line.
With the growth of local SEO, people no longer need to search for reviews. Google reviews appear when a search is done.
This makes online reviews important for your business because it can cause a potential customer to hire you or leave you.
Studies show that people value a positive review like a personal recommendation.
You should make an effort to encourage your customers to leave reviews on your site.
Offer incentives for leaving reviews like discount coupons on their next purchase or free items.
Optimize for Mobile Users
The rising trend of using mobile devices for searches is a good reason for optimizing for local SEO.
It’s more convenient to use mobile phones for searches instead of laptops and PCs. Local store owners should pay attention to mobile users.
Loading speed on mobile devices is essential for your site. Your pages should load quickly, or else potential customers might leave your site.
If your site takes longer than 6 seconds to load on a mobile device, you can say goodbye to that potential client.
Images should be optimized by reducing file sizes. Use mobile-friendly fonts and layouts.
Sites that are difficult to read on mobile devices will lose customers quickly.
For your mobile optimization needs, Local SEO experts in Ogden UT can help you so that you can attract more customers.
Professional Local SEO Services in Ogden, UT by Advanced Local
If you have a brick and mortar location or you target prospects on a local or regional level, local SEO is one of the best digital marketing strategies for you.
Get ahead of the competition by using this internet marketing platform. Take advantage of the many online marketing options currently being offered for free by Google, Bing, and Yahoo.
We know that local SEO platforms can be used for free, but the strategies required to make them work for your business can be daunting, especially for the newbie in SEO marketing.
You might not have the time nor the expertise to implement these strategies the right way.
No need to worry, Local SEO experts in Ogden UT like Advanced Local knows precisely how to put all these local SEO strategies to work for your business.
Ready to Grow? Get your Free Local SEO Quote from Advanced Local Today!
Partner with us so we can help you beat the competition. Give us a call or send us a message on our website.