There are two significant parts of SEO, on-page and off-page SEO. On-page SEO speaks about the changes that you can apply on your website so that it becomes optimized for search engines.
Some of the ways you can do on-page SEO is optimizing meta titles and descriptions, using the right URL structures, image optimization, fast loading pages, mobile optimization, content marketing, external links, and a lot more.
Off-page SEO, on the other hand, refers to things that you can perform outside the boundaries of your website, and there are a lot of things that you can do that may complement your on-page tactics.
There are still many Utah business owners who are not familiar with what SEO is all about. They keep on hearing about it and may have read a headline about it but never bothered to check into what it really is.
For new business owners who want to build a brand, it is vital to know what SEO can do for their business and how it works.
What Is SEO And How Does It Work?
SEO or Search Engine Optimization simply means that you are making changes in your website and its content so that you can show up higher in search engine results.
The difference with other marketing tactics is SEO allows you to reach your target audience right when they are actively searching for information that is relevant to your product or service.
Imagine the endless possibilities; searchers are already potential customers because they are already looking for relevant information about a product or service.
Whether or not they are planning to buy at once is another question, but the important thing is you get to show your product or service at a time when their buying signal is high. Who knows, even if they are not inclined to make a purchase yet, but see that you either have a promo or a product that simply sweeps them off their feet, then you can expect the deal to be a closed sale.
This is also the reason why SEO leads have a 14.6% closing rate, which is a lot higher than the 1.7% rate that you may get from other funnels like mail or print ads.
SEO gives you more exposure in the organic search results, which is different from the paid search results. Paid search results will always appear higher than organic search results.
SEO is essential to a business because you may lose out on prospective buyers to your competition who have SEO tactics in place. This may happen if a competitor’s website appears higher in search engine results than your site.
There are a million people who do searches every day, and you would want your website to appear in these results every time information relevant to your product or service is being typed into the search boxes.
Showing up in the search results is one thing, but the goal is to be up there in rank. Studies have shown that 60% of traffic from Google go to websites that show up in the first three results on the page.
Certain factors determine how search engines rank your website. Some algorithms help give people the right information whenever they perform a search.
Building credibility and authority in your niche is one way you can make your website appear on the top page instead of the later pages. This is important because a majority of users don’t get to page 2 of search results often.
A higher ranking is given to websites that provide fresh and relevant content regularly. Tips, best practices, and how to’s are what users are hungry for when they perform searches.
Having a blog is still a great platform to push your relevant content to your target audience. People may think that shorter content is the best idea, but stats would show the opposite. Users are hungrier for information, and they want comprehensive guides that provide easy to follow but detailed information.
Social media is another platform that you can use to promote your relevant content, which will complement your SEO efforts. Make sure that you at least have an account on major platforms like Facebook, Instagram, and Twitter. These platforms are starting to make an impact on search engine results, and experts believe that they will become ranking signals soon.
The Best Strategy for Quality Off-Page SEO
We take a look at how to get quality off-page SEO to complement your on-page SEO efforts.
Search engines want to provide their users with the best results whenever they type in their search boxes. They do this by taking into consideration on-site SEO factors and off-page SEO, among some other factors.
Off-page SEO gives search engines a great indication of how the other websites and users view a specific site.
There is a high possibility that an excellent website can get links from other websites. You can also expect a strong presence on social media platforms like Facebook.
It is also more likely that the site will be bookmarked and shared among the community in the websites’ niche.
The benefits of a great off-page SEO strategy can’t be denied. You can expect an increase in website rankings and greater exposure. When this happens, it becomes a situation where one thing will lead to another and then another.
Link building is one of the most popular and proven effective off-page SEO tactics. When you build external links to your site, you are trying to gain as many as you can the proper way.
There are link building strategies that may have worked before but are now being penalized by Google. Some of these techniques include blog directories, comment links, forum signatures, article directories, link exchange, and shared content directories, to name a few.
Google has come up with updates like Hummingbird, Panda, and Penguin, which aims to combat black hat SEO tactics. So far, these updates have been effective in minimizing spam, low-quality content, and link spamming.
There may be some black hat tactics that may go under the radar, but expect them to all be addressed soon.
Social media is another fundamental part of off-page SEO. Links that you get from social media sites are “no-follow” links, but this does not mean that they do not make an impact with search engines.
Sites that have significant social media exposure and engagement are starting to experience a boost in their SEO. This means that mentions on social media are close to becoming a ranking factor.
To boost your social media presence, make sure that you have profiles and content on major platforms like Facebook, Instagram, Twitter, Google Plus, Pinterest, Linkedin, and YouTube.
On-page SEO efforts will become much easier if you come up with a kick-ass product or service to begin with. This is easier said than done, but having a product that will blow the competition away is one hell of an off-site SEO strategy.
If you can achieve this, offline and online efforts will likely skyrocket because a lot of people are saying amazing things about your product or service. You can expect to have a lot of great reviews from other websites, which will result in a lot of organic backlinks.
Focus on creating something that is ten times better than the current one that is available in the market.
Professional SEO Services in Ogden, UT by Advanced Local
If you have a brick and mortar location or you target prospects on a local or regional level, Off-page SEO is one of the best digital marketing strategies for you.
Get ahead of the competition by using this internet marketing platform. Take advantage of the many online marketing options currently being offered for free by Google, Bing, and Yahoo.
We know that local SEO platforms can be used for free, but the strategies required to make them work for your business can be daunting, especially for those who are new in SEO marketing.
As a business owner, you might not have the time nor the expertise to implement these strategies the right way.
No need to worry, Local SEO experts in Ogden UT like Advanced Local knows exactly how to put all these Off-Page SEO strategies to work for your business.