Google has released several updates to its algorithm in the past years. Some of the biggest were the Panda, Penguin, and Hummingbird updates, which set the rules on how you should structure your site for link building.
The good news is that despite these updates, On-Page SEO hasn’t been impacted a bit.
We share some tips on how to use on-page SEO optimization to improve your search traffic and boost your rankings.
Speed Up Your Site
Google wants users to be happy when they visit a web page, and they base customer satisfaction by how much time they spend on your site and if users engage.
In this digital age that we live in, people have grown accustomed to instant gratification. They want information in just a few clicks.
This is why Google cares about page load time more than ever.
A decade ago, this was not the case. Matt Cutts stated in 2010 that site speed would carry less weight compared to other key ranking factors like relevance and authority links.
This is no longer the case today; speed is essential and may have the same importance as a high-ranking keyword phrase.
Studies have shown that a single second delay in page response can result in a 7% reduction in conversions.
When put into perspective, an online store earning $10,000 a day can lose $250,000 in sales if the site has a 1-second page delay.
You should check your site’s load time and fix it if you discover page delays.
To improve online site speed, you can consider spending on search engine content delivery networks.
For WordPress users, you can delete unused plugins, which may slow down your site.
Create High-Quality Content
We have all heard the saying, “content is king,” and this is true, but more importantly, you have to publish content that will drive traffic to your site and convert.
You have to use specific keywords with long-tail anchor words.
As you churn out high-quality content, you will notice an increase in traffic because you are helping people by solving their problems with your content.
Today’s customers are smarter than you think; you have to know what they want most from web owners.
Demand Metric shows us that 76% of online shoppers feel excited and closer to a company when reading custom content.
Search algorithms penalize duplicate content.
In February 2011, Google released the Panda algorithm update, which was designed to help Google provide high-quality returns when users type a keyword phrase.
Panda still affects today’s content, especially when it comes to low-quality content and thin content.
You may notice that Google’s top results today have vastly improved since the Pande update.
Smart content marketers now start conversations with their content by advising customers. Users respond with questions, appreciation, and suggestions.
Low-quality content is frowned upon by Google, so don’t even venture into this tactic.
Content length is also vital for boosting your rank in SERPs. Even if you provide high-quality content, your rank won’t go higher if they are merely 300 to 500 words.
In-depth articles of 2,000 words or more are becoming the norm if you want to improve search rankings.
Content freshness also has an impact on search rankings. Google now prefers breaking news, fresh content, and other content updates dealing with trends.
Publish daily if you are able, but for busy owners, two times a week of publishing will ensure that your content is fresh and attract crawlers from Google spiders.
When the Panda update was released, many sites didn’t respond quickly and paid dearly. A good example was eBay, who lost 80% of its prime rankings due to Panda.
Mobile users are growing daily; website owners should optimize for mobile for higher rankings and visibility.
Studies have shown that 57% of all online traffic came from smartphones and tablets.
Google has a mobile-friendliness test tool where you can type your site URL into the search box then click the Test URL.
Your site should be optimized for both desktop and mobile to provide users with an outstanding experience.
Content should flow easily between desktop and mobile with the smaller screens on mobile devices taken into consideration.
Site content should adjust to fit the smaller screens on mobile devices, fonts should be larger, and videos that are compatible with mobile should be uploaded.
Email messages should load quickly without too many images that make it hard for users to read the message.
Reliable and Trusted On-Page SEO Experts in Ogden, UT
If doing SEO on your own is not an option for you, you can always hire an On-Page SEO expert that you can trust and rely on.
At Advanced Local, we put a premium on optimizing your web pages for higher ranking and more relevant traffic.
The competition for high rankings on SERPs are intense, having a site that is not optimized can give your competitors a distinct advantage.
Inquire about On-Page SEO services now to get back into the game.
SEO takes time and effort to work, and there are no guarantees. However, we believe that growth in this regard can be achieved by providing excellent service and being transparent with clients.
We are updated with the latest practices in On-Page SEO, and we would love to help you out with what we’ve learned.
You can check on the reviews we have received on Facebook, Google, and Yelp.
Aside from our excellent On-Page SEO services, you can also avail of our other offerings.
You can choose from our list of SEO services, including local SEO, white label SEO, Search engine, PPC, and advertising.
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So what are you waiting for? Visit our website now and get a free quote on any of our SEO and online marketing services.
The search for the best On-Page SEO experts in Ogden UT is over, let’s start building your online presence today.