Video marketing should be a part of your online marketing strategy.
If you want to do well in search engines like Youtube and Google, you need many subscribers.
This should be the organic kind and not the fake ones that can be bought through click farms.
Fake subscribers harm your channel than do good. You can get penalized or even banned if you buy subscribers and not grow them naturally.
If you want to grow your subscribers for free, you don’t have to do tricks and hacks; there are tactics that you can apply that work well.
The past few years have seen the rise in social video activity on platforms like Facebook, Instagram, and Snapchat.
However, there is still one platform that is the king of the hill. Youtube gets 30 million visitors per day and 5 billion video views per day.
Google has data that shows YouTube reaching 95% of adults aged 35+ per month. The reach continues to grow to include older audiences.
Here are tips that will help in making your videos seen and shared all the time. Get a look at the top video marketing strategies to make your video popular.
Increase Your Conversion Rates
Video has all the elements that can send a message and convert viewers.
Keep in mind that consumers are not fond of sales-focused messages. Provide video content that gives value to your audience.
Information on how something works, what a product does, or entertainment videos that include your product can make your audience engaged.
Another great example is car parts retailer Advance Auto Parts. They added instructional videos on their site and Facebook page.
Those who watched their videos stayed twice as long on their site compared to those who did not view them.
They knew that their audience would be comprised of DIYers, so having a tutorial video on how to install and make the most out of the car parts they bought gave value to their buyers.
If you want to maximize earnings on Youtube, you must get more views.
Most of us have this idea that the best way to gain popularity is by making “viral videos.”
This is far from reality. Your goal should be creating videos that are consistent in maintaining a high number of views.
A viral video is great, but who wants to be a “one-hit wonder?”
Use Adwords
If your video marketing strategy has a budget for paid views, then using AdWords is a great tactic to apply.
This pay for view set up is one way Google and Youtube can make more money so you can take advantage of it.
You can choose to make your video appear in search results before competing videos. Your video will also be seen in search results more often. It will also appear in the sidebar as part of the ‘related videos’ category.
All these views make people see your video more frequently and increase the chances of click-throughs.
You need to learn how Google Adwords work to avoid getting a bill that may surprise you. Calculate how much you may spend when using this tactic.
Share Videos on Social Media
Another excellent video marketing strategy to get more views for your videos is to share them on social media platforms like Facebook, Pinterest, Twitter, and Google+.
This is one simple and easy tactic that many video marketers seem to overlook.
When sharing your videos on social media, type in a message that encourages your audience to share your video to those whom they think might love it.
Search engines like Google and Youtube keep track of every “like, comment and share” that you get on social media.
Collectively these interactions are called “social signals,” and they are vital because they show that your content is engaging and worth sharing.
If you want your videos to rank higher in search engine results, you need to have a mix of social signals and backlinks, leading to your video content.
Use Video Tags
Using tags when you upload your videos can also get you more views. When you tag specific people or places in your description, you give viewers a way to identify with your video over your competitor’s. Here are tips to keep in mind:
- Include your city name, state, town, or county when you make local videos. This will ensure that your video will appear alongside videos that are about your specific area.
- Use popular keywords to ensure that your video shows up in search results.
- Include names of other popular Youtube channels that are related to your content. This will make your video show up in the related videos category of the tagged famous channel.
Get More Subscribers
Having many organic subscribers are essential to your overall video marketing plan.
Subscribers are notified instantly when you upload a new video, and you automatically get all views. If you have 500,000 subscribers, for example, that’s 500,000 views that are almost sure for your video upload.
This will only work if your subscribers are organic and not bought from click farms. Fake subscribers can make your rankings go down, or worse, get you banned.
Partner with Other Channels
This is easy to do! Look for other Youtube channels that are related to your niche or industry and invite them to appear in your videos.
In exchange, you get to appear on their channel and promote each other’s channel in the process. This can help you both get more subscribers and views.
Use Thumbnails
You need to design attractive thumbnails for your video. Use bright colors and additional terms that will describe your video content.
Don’t put misleading thumbnails unless it is included in the content of your videos.
People who click on your video and realize that your graphic has nothing to do with your content will click off and leave. This results in low retention and low ratings, which gives you a lower ranking in search results.
Advanced Local For Your Video Marketing in Ogden UT
At Advanced Local, we value our relationships with our clients, and we believe that growth is achieved by providing top-notch service and being transparent with clients.
If you don’t have the time to implement the video marketing strategies we shared above, you can leave all the heavy lifting to us.
No one wants to get scammed out of their hard-earned money. This is why choosing the right video marketing SEO company in Ogden UT is vital for your peace of mind.
We only practice White Hat SEO techniques because we value our integrity and that of your company.
Give us a call or send a message on our website today.
Let’s start growing your business online.
