Search Engine Marketing

Search Engine Marketing (SEM) in Today’s Internet

Search Engine Marketing or SEM is one of the best online strategies for new businesses or even for existing businesses. While Search Engine Optimization (SEO) could be both paid and/or organic, SEM is a type of SEO that is paid– or simply a paid SEO or paid advertising. Further, Search Engine Marketing is also referred to as paid search or pay-per-click (PPC).

What can SEM bring to your business?

SEM is a way of gaining more “reach” in advertising. This marketing strategy is a very crucial way of generating the website’s traffic. In Search Engine Marketing, the company/advertisers only pay when visitors visit the website thus making it more practical for a company to spend money on advertising. The good thing about SEM, visitors gradually improves the website’s overall ranking in organic search results in the Search Engine Results Page (SERP). SEM, in the long term, could bring you to organic SEO.

How SEM works?

Like SEO, SEM also uses complex and intricate algorithms to deliver the most relevant results in SERP. Of course, Google, just like in SEO, will not also reveal the very algorithms of SEM. In paid search advertising, paid advertisements would appear on top of the SERP to gain more visibility than those organic search results. For example, a buyer would look for “5-star Hotels in Utah”, the top results are commonly the paid advertisements, while the rest of the results are organic search results.

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Search Engine Marketing

So what is the difference between SEM and PPC?

SEM and PPC are both advertisements, the former is a form of paid SEO while the latter paid. PPC is a fast search result as compared to SEM or SEO. PPC is expensive since it is paid while SEM or SEO is not (since there is an organic search result), and lastly, PPC is temporary since it is paid, while SEO or SEM is durable since SEO result is based on website’s ranking.

So is SEM a good platform for both the customers and the company?

SEM is a paid listing or results which are the most relevant for your visitor’s need/search– thus, getting a higher chance of being clicked. Taking into consideration the company/advertisers, SEM is a self-serve platform operating 24/7 for you. All you need to do is to set a ‘set of keywords’ and pay (but of course your Google My Business must also be accurate). It is one of the fastest ways of advertising.

What can Advanced Local do?

We are advancing business, we optimize your marketing ideas by doing PPC ads coupled with lots of web design, SEO, and promotion. We take your business to the next level where your target market will not just notice you but will definitely “take action” That’s what we are all after, aren’t we?

Should you have any queries about Pay-per-click ads, feel free to contact us at click here