Have you ever heard your friends say, “Okay, Google” over and over again?
Welcome to the world of voice search!
For website owners who want to get a leg up on the competition, you should master voice search SEO tips for 2020.
Still not convinced?
Here are some stats that may enlighten you:
- US consumers have gobbled up Smart speakers with sales surging to 36% which is around 53 million smart speaker owners that are 18 years old and above
- 65% of people aged 25 to 49 speak to their voice-enabled devices at least once a day in 2019
- The projection for wearable tech is expected to grow from $23 billion in 2018 to $54 billion by 2023
The numbers are convincing; voice search is indeed becoming a huge part of our daily lives.
We shouldn’t be surprised if voice becomes the default medium of interaction between people and connected cars, smartwatches, and smart speakers.
It may already be happening as we speak, more and more consumers are asking their smart devices for almost anything you can think of.
How voice search affects your brand?
Voice search is not only trending upward, but it also appears that it is here to stay. This is the time for your brand to optimize so that you will appear on the search results that Alexa, Google Assistant, Siri, or Cortana provide for its users.
If your current SEO strategy doesn’t include optimizing for voice searches, you should get down to work and fill any gaps you need to fill.
We share tips on how you can start optimizing your brand for voice search.
Strengthen your Online Presence
The most crucial aspect of optimizing your local business for voice search is to make sure that your site is listed on all major business information websites with complete and accurate information.
This strategy is the same one used to boost local SEO, and it should give the same results when it comes to voice searches.
Voice assistants need a reliable source of information to pull data from when consumers ask a question.
And where does this data come from?
They come from business discovery websites and other online profiles connected to your brand.
Google Assistant gets results from Google My Business, Alexa gets data from Yelp, Siri uses Apple Maps Connect, TripAdvisor, and Yelp while Cortana gets its facts from Bing Places and Yelp.
Now you can see the whole picture. If your profile on these platforms is inaccurate or worse, non-existent, then your brand is not optimized for voice searches.
Working on your profiles and building your brand’s online presence should be the top priority.
Lower Your Site’s Average Page Load Time
You should have been doing this practice even when voice search was not the trend yet.
This metric is now more important than ever.
A study made by Backlinko reveals that the average TTFB (time to first byte) of a voice search is at 0.54 seconds versus 2.1 seconds average for desktop webpage search.
The average page load time of a voice search is 4.6 seconds, while for desktop search is at 8.8 seconds.
If you want to improve your ranking on voice searches, you should start decreasing your page load time ASAP.
Optimize for Long-Tail Keywords
The traditional typed searches are shorter than voice search queries. This means that you should start optimizing your web pages and content for long-tail keywords.
With traditional typed searches, users come up with search strings that are sometimes incoherent and doesn’t make sense.
It may be different when it comes to voice searches. People talk to their voice assistants the same way they speak to a person.
This changes the way searches will be phrased.
The voice assistant will use NLP (Natural Language Processing) to extract keywords and phrases from your voice search queries and get results that are a good match.
You now have a basis on how to optimize your content and webpages. They must show up for phrases that users would say when they run a voice search instead of a typed search.
Apply this voice search SEO tip for 2020 and see your brand rise to the top in voice search results.
Optimize your Schema
Building and optimizing your web schema is one strategy that many brands aren’t doing.
Schema is a structured data code that you can add to HTML markup so that search engines can understand your content better.
Just like in the past, content creation is invaluable to voice search optimization for 2020.
Coming up with high-quality content helps drive traffic to your page. It can also make your information appear on voice search queries.
People who do voice searches are always seeking for answers to their questions. Content is your way of sharing information with your potential audience.
This helps build trust and establish your brand.
Becoming an authority in your field is an ultimate goal, consistent content creation that benefits users will help you achieve this goal in no time.
The Best Voice Search Optimization Services in Ogden Utah
More than 325 million people are searching the Internet with voice search devices.
The technology is snowballing, and it seems like there is no turning back.
As voice searches continue to rise quickly, you must adapt your SEO marketing strategies to keep up with the changes.
The question is, are you going to do it yourself? Or do you need help from SEO experts?
If you are a newbie in SEO marketing, you might not have the time nor the expertise to implement these strategies the right way.
No need to worry, Advanced Local knows how to put all these voice search optimization strategies together to make your business seen on voice search results.
Ready to Grow? Get your Free Local SEO Quote from Advanced Local Today!
Partner with us so we can help you get a leg up on the competition. Give us a call or send us a message on our website.